Thursday 12 September 2013

Media's Role and Responsibility in Sports

The sports industry is on boom currently and it is for this reason that sport issues have gained a lot of publicity and discussions in the current media. These issues, in most cases, highlight or depict the reactions of trainers, players and spectators in different sport events.

International soccer events make everyday issues on TV channels across the world. During these major soccer events, you will always notice that many soccer fans are also watching the matches online. Soccer cards complement this online media coverage, by allowing fans to be able to know the exact position of their favorite team even when they are on the move.

The latest technologies are used in the media coverage of these sport events. For example, the tennis streaming video is a type of recorder that helps to highlight the full details of each stroke that is made by a player using a bat. So, we may ask ourselves, what are the roles and responsibility of media in sports?

The main role of the media in sports is to exploit this field for public entertainment. People have always felt the need for entertainment. They always want to know the latest sports news around the globe. This nature can be dated back to the days of the gladiators where the public would pay a lot of money so as to witness a live event of people being killed before them. It is undeniable that watching sports news and events online or on television networks forms the best possible entertainment for a large percentage of the world’s populace today.

The media also helps sports teams to generate development revenue. This is important as a motivational factor for the players in these teams. In addition, the media helps people to learn about sports. One can get a brief introduction and mastery just by watching their favorite games online or through TV channels. This makes the media an important talent building and promoting the platform. 

Lastly, the media helps in the cultivation of a certain level of inspiration in those who love sports. This is because many people admire and wish to be like their favorite players, whom they see on media devices during sport broadcasts.

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